40 · 75 · 90-day challenges — launching this winter

Anyone can tick a box.
Welcome to the Proving.

Goal-based discipline challenges in the spirit of the 75-day originals — but anchored to a number you're chasing, verified by your devices and your people, and built to fit your life, not someone else's rules.

Join the waitlist See how it works

Free to join · iPhone first · no spam, one launch email

Day 23 / 75
🔥 23-day streak
The Standard 75 · Goal: 10 km under 60:00 — currently 63:10
Workout 1 — 45 min run
📟 Device-verifiedApple Watch · 7:02am · 6.4 km
Read 10 pages
📸 Photo-verifiedIn-app camera · 8:12pm
Clean diet — no alcohol
🤝 Partner-verifiedConfirmed by Sarah
Workout 2 — outdoor
📟 Device-verified☀️ Sunset 19:09 — leave by 6
Why Proving

Every tracker records what you say. Proving records what happened.

Challenge apps are honour-system checklists. Proving connects to the places the truth already lives — your watch, your camera, your accountability partner — so finishing actually means something.

🎯

A goal, not just a streak

Every challenge is anchored to a measurable outcome — a 10k time, a weight, a distance. Two scoreboards: don't break the chain, and watch the number move.

📟

Verified, not claimed

Workouts confirm through Apple Health and Strava. Manual entries don't count. Photos come from the in-app camera only — timestamped, no gallery uploads.

🤝

People, not notifications

Your partner sees your board, confirms what sensors can't, and gets the nudge when you're slipping. They see badges — never your health data.

The verification ladder

Four ways to prove a day. You'll know which is which.

📟 Device-verified

Recorded by your watch or phone via Apple Health, Health Connect or Strava. The gold standard.

📸 Photo-verified

In-app camera, timestamped. Progress shots, tonight's page, today's meal.

🤝 Partner-verified

Your accountability partner confirms within 24 hours. Accountability runs both ways.

✍️ Self-reported

Still allowed — but labelled. Honesty about the honour system is the point.

The Integrity Score.

The share of your challenge that was proven rather than promised. It's the number on your finisher card — and the reason a Proving finish carries weight that a checklist never will.

91%
Integrity · Ignition 40
38 device-verified workouts · 40/40 days · goal hit
Choose your Proving

Named challenges. Your rules underneath.

Join a challenge people recognise, then shape it to your life — duration, diet, indoor workouts for brutal climates, and how hard the consequences bite: Iron, Standard or Flex.

40 days

Ignition 40

The starter. One workout, water, ten pages, a daily photo — and one goal with a number on it.

75 days

The Standard 75

The full-spirit hard challenge. Two workouts, clean diet, water, reading, photo. No shortcuts — unless you chose them.

90 days

Transform 90

Goal-heavy, block-structured, for the big swing. The one you graduate to.

Seasonal

The Arc

October to New Year, everyone together. Enrolment opens in September.

Early access

The first cohort starts this winter.
Be in it.

Waitlist members get founding-member pricing, first access to The Arc, and a say in what we build next.

One email at launch. That's it.